Catering to women 35+ who value fashion, health, and sustainability, Peaches & Salt Swimwear sought to craft a brand identity that resonates deeply with its target audience and stands out in a competitive category where women of this large buying demographic are largely overlooked.
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We brought together elegance and bold confidence in the brand identity and marketing imagery. Tying in a tongue-in-cheek iconography and tone of voice makes for a light and fun experience for women who aren't ready to hang up their bikinis.